This is one of those anomalies that can’t really be explained, but I have some opinions about it.

Scobleizer is reporting about a the #1 Adsense user in Canada, Markus Frind, founder of PlentyOfFish.com. Markus’ site is a free dating site and brings in an amazing $10,000 per day in Adsense revenue. What’s even more amazing is that the site is, well, ugly. Nothing fancy here and that’s part of the draw.

So why does this site work so well when the rest of us are wracking our brains and trying to optomize our sites to tweak every last Google position from each page? It works because it’s offering a product, companionship (a basic human need), it’s offering it for free, I mean totally free, and the site is obviously not commercial.

The secret to PlentyOfFish.com is that there is no secret, it’s just there. No tricks, no gimmicks, no corporate BS behind the whole deal. It’s one guy’s site and he did it just to provide the service. People don’t care that it’s ugly, people care that it’s genuine. Genuine = success.

Be more genuine.

AlanLeS

Tags: adsense, design, marketing

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