Here’s a video of my favorite author and marketing guru Seth Godin speaking to the troops at Google.
If you don’t know about Seth, he use to be the
chief marketer VP of Direct Marketing at Yahoo and has written several books on advertising and marketing and how advertising is completely changing with the advent of the internet.
Some of his books include Permission Marketing, Unleashing The Idea Virus, Purple Cow, Free Prize Inside, and All Marketers Are Liars
Update: I was corrected by Seth. He was VP of Direct Marketing at Yahoo. Thanks.
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